Transforming A Leading Beauty Brand With Unmatched CX Transformation
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Quick Take
Uncover how Weaddo's innovative strategies in AI and analytics-driven Demand and Engagement transformation led to a groundbreaking 5X Growth and 7X Increase in User Engagement for a leading haircare brand in India. By tackling the brand's challenges head-on, such as limited awareness and disjointed customer experiences, Weaddo not only elevated brand visibility but also revolutionized its market presence.
- Innovative CX Transformation: Leveraged state-of-the-art AI and Analytics to deliver unforgettable customer experiences.
- Market Revolution: Transformed the brand's market approach, driving demand and engagement to unprecedented levels.
- Unmatched Growth: Achieved a massive growth in overall performance and increase in user engagement.
Services
Brand positions itself as a one-stop beauty and wellness retailer, offering a vast range of skincare, body care, grooming, and makeup essentials.
Industry
Brand is a Prominent Part of the Beauty & Lifestyle sector
Market
Serving the vibrant and diverse market of India with premium haircare solutions.
5X
A phenomenal increase in Growth
7X
User Engagement Soared
2X
Growth in Brand Lift
Challenges
The journey began with facing some daunting challenges:
- Limited Brand Awareness Across India.
- A Fragmented Customer Experience that Wasn’t Seamless Across Channels.
- Problems in Product Cataloguing at Various Store Levels.
- A Significant Shortfall in Retaining Clients.
Approach
We embarked on a strategic overhaul, starting with an in-depth workshop & audit, leading to a comprehensive CX transformation strategy. With our strategic foresight and innovative approach, the beauty and lifestyle brand didn't just overcome its challenges; it set new industry standards in customer experience, demand generation, and brand engagement.
Workshop & Audit
Setting the stage for transformation through a thorough existing state analysis.
Selection & Integration of MarTech Stack
Empowering the brand with the latest in marketing technology to create seamless customer experiences.
Media Planning
Strategically placing the brand in the limelight to capture the desired market segments.
AI & Analytics Driven Decision-Making
Utilizing the power of AI to analyze patterns, predict trends, and make data-backed decisions for continuous growth.
