Elevating Home – Brand Solution Brands To New Heights With 75% Growth
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Quick Take
In an era dominated by digital evolution, Weaddo's partnership with a leading tile manufacturer in India exemplifies a transformative journey of MarTech Engineering and digital innovation in the ceramics and bathware sphere. This case study reveals how the transition from a traditional business-to-business (B2B) model to an integrated phydigital marketplace was achieved, positioning Weaddo at the forefront of orchestrating growth through AI-powered analytics, Engagement Engineering, and Process & Ops Engineering.
- With system integration, automation, and AI, the collaboration optimised seamless customer experiences and brand engagement across digital platforms.
- Growth and Brand Engineering spurred remarkable growth, emphasising customer retention and demand generation.
- This narrative highlight strategic digital transformation driven by MarTech insights, setting a new standard for sustainable industry growth.
SERVICES
Brand offers an extensive range of tiles, sanitaryware, and bath fittings for home and commercial spaces.
INDUSTRY
Specializing in the Home Solution Sector
MARKET
Pioneering in the Indian B2B2C Home Solution Market
75%
Growth
7X
Increase in Engagement
4X
Automation Efficiency
Challenges
- Disconnected online and offline presence leading to a disjointed customer experience
- Absence of a strong brand connection with grassroots partners, including dealers and distributors
- Languishing at the 4th position in terms of brand digital placement
- The user journey was fragmented across channels, leading to poor engagement
- Challenges were rampant in scaling up the digital product catalog, hindering market reach and efficiency
Approach
Our approach at Weaddo focused on not only addressing the immediate challenges but also setting the groundwork for sustainable growth and efficiency:
CX Transformation & Deep Engagement
Initiated with comprehensive workshops and audits, followed by integration of a nuanced MarTech stack to significantly uplift the customer journey.
Enhanced Communication Strategy
Re-engineered media planning, marketing orchestration, and infused analytics & AI for enriched and personalized customer interactions.
Data-Driven Decision Making
Employed advanced analytics to glean insights from customer data, optimizing marketing strategies and improving decision making across the board.
